CPCCost per click
You pay whena real visitor clicks through to your landing page.
- Traffic & awareness with intent
- Building retargeting pools
- Testing new offers fast
Risk on usOn you
Pay for theclick, lead, sale or customer.
Email, Meta, Search and Display campaigns for brands and agencies in the US and India, planned as one budget and priced on the click, lead, acquisition or sale they produce. You set the target. We carry the risk of hitting it.
Outcome meterSimulated feed
01Channels
Four channels. One plan.
Each channel is a specialism with its own playbook. The budget, the pricing model and the report are shared, so spend moves to whatever is producing outcomes this month.
01CPCCPLCPACPS
Offer-led campaigns to permission-based audiences, priced on the response — not the send.
- Dedicated sends
- Newsletter placements
- Co-registration
- Promotional drops
02CPCCPLCPA
Meta
Facebook and Instagram campaigns built for leads and conversions, scaled only when the numbers allow it.
- Feed
- Stories
- Reels
- Carousel
03CPCCPLCPA
Search
Google Ads and Microsoft Advertising, structured around buyer intent and bid to your target CPL or CPA.
- Search ads
- Performance Max
- Shopping
- Microsoft Search Network
04CPCCPLCPA
Display
Banner, video and native placements across third-party sites and apps, with retargeting that brings visitors back.
- Banner (IAB sizes)
- Video
- Responsive display
- Native
Native advertising runs alongside Display.Native advertising →
02How it works
From brief to billable outcome.
Your goal goes in one end. Tracked clicks, leads, customers and sales come out the other, and you are billed only for the stage you chose to pay for.
- 01AdvertiserYour goal
- 02Think Wide WebPlan & buy
- 03Email · Meta · Search · DisplayChannels
- 04ClicksCTR · CPC
- 05LeadsCPL · CVR
- 06CustomersCPA
- 07SalesROAS · REV
Every stage is tracked with a pixel or postback you control.Billing follows the stage you choose.
03Pricing models
Four prices. One principle.
The further down the funnel you pay, the more of the performance risk sits with us. Pick the model that matches how you measure success.
CPLCost per lead
You pay whena prospect submits a lead that meets the criteria we agree up front.
- Financial services & insurance
- Education & admissions
- B2B pipeline
Risk on usOn you
CPACost per acquisition
You pay whena user completes the action you define — sign-up, install, trial or deposit.
- Apps & subscriptions
- Account openings
- Free-trial funnels
Risk on usOn you
CPSCost per sale
You pay whena tracked sale completes — as a fixed fee or a share of revenue.
- E-commerce & D2C
- Ticketed & travel bookings
- High-margin offers
Risk on usOn you
Minimums and rates are set in your media plan.Compare the models →
04Industries
Built for funnels with a number on them.
Outcome pricing works when the outcome can be defined and tracked. These are the verticals where we do it most.
01
Financial services & insurance
Qualified applications and quote requests
CPLCPA02
Education & e-learning
Enquiries, admissions and course sign-ups
CPLCPA03
E-commerce & D2C
First orders and repeat purchases
CPCCPS04
SaaS & B2B software
Demo requests and free trials
CPLCPA05
Health & wellness
Consultations and subscriptions
CPLCPS06
Travel & hospitality
Bookings and package enquiries
CPCCPS07
Real estate
Site-visit and brochure requests
CPL08
Apps & gaming
Installs, registrations and first deposits
CPA05Why Think Wide Web
Outcome pricing, honestly run.
Anyone can promise results. The difference is what is written down before launch and what can be checked after.
01
Priced on outcomes
CPC, CPL, CPA or CPS. You choose what you pay for, and the performance risk moves with it.
02
A plan before a dollar is spent
Channel mix, pricing model, forecast ranges and tracking requirements arrive as a written media plan you can take to your CFO.
03
Compliance by default
Opt-in email only, native clearly labeled, platform policies respected. Volume is never worth a brand problem.
04
Valid leads, defined up front
What counts as a billable lead, action or sale is agreed in writing before launch. Duplicates and rejects are reconciled, not argued over.
05
Reports you can reconcile
Every figure we report can be checked against your own analytics and CRM. No vanity metrics, no black box.
06
White-label for agencies
Extra capacity for agency teams, under your brand and your client relationship. We stay invisible.
06Process
Five steps. No surprises.
Most of the work that decides a campaign happens before it goes live.
- 01
Brief
Share your goal, target cost, geography and budget. We ask about the offer, the funnel and what a good customer looks like.
- 02
Media plan
You get a channel mix, pricing model, forecast ranges and the tracking we need, in writing, before anything is committed.
- 03
Tracking & launch
Pixels or postbacks are verified end-to-end with test conversions. Then campaigns go live.
- 04
Optimize
Creative, audiences, placements and bids are adjusted against your target, with reporting on the cadence you choose.
- 05
Scale
Budget moves to what is working, across channels, while the cost per outcome holds.
07Reporting
The report, not the pitch deck.
Spend, outcomes and cost per outcome by channel, laid out to be checked against your own analytics and CRM.
Client results are published only with written approval and figures we can substantiate. Until then, here is the report itself: what you get, how often, and how to check it.
- Weekly by default, with a monthly reconciliation against your own numbers
- Every lead, action or sale listed line by line, with the ID your system assigned it
- Rejected or duplicate leads credited before the invoice, not after
Campaign report · WeeklySample layout
LEADS741▲ 12 wks
CPL$42▼ vs target
CVR6.8%▲ 1.9 pts
ROAS3.4×▲ 0.8×
| Channel | Spend | Leads | CPL |
|---|---|---|---|
| Search | $14,200 | 318 | $44.65 |
| Meta | $9,850 | 251 | $39.24 |
| $5,100 | 124 | $41.13 | |
| Display | $2,060 | 48 | $42.92 |
For advertisers
Buy the outcome, not the media.
- Pay per click, lead, acquisition or sale
- One media plan across four channels
- Reporting you can reconcile with your CRM
- US and India audiences, one team
For agencies
Your brand on our work.
- Channel specialists on your client accounts
- Your brand on every report and deck
- Outcome pricing that protects your margin
- Overflow, pitches and new-market coverage
What number do you need to hit?
Tell us the target, whether that is a cost per lead, a cost per sale or a monthly volume, and you will get a media plan, a pricing model and a forecast you can hold us to.