CPCCost per click
You pay whena real visitor clicks through to your landing page.
- Traffic & awareness with intent
- Building retargeting pools
- Testing new offers fast
Risk on usOn you
Choose what you pay for.
Four pricing models, from paying for the click to paying only for the sale. The further down the funnel you pay, the more of the performance risk sits with us, and the more we need to see before we quote.
At a glance
- Models
- CPC · CPL · CPA · CPS
- Billing
- Monthly, on reconciled outcomes
- Minimums
- Stated in your media plan
- Markets
- United States · India
- Contract
- Insertion order per campaign
01Rate cards
Four ways to buy an outcome.
The risk meter on each card shows roughly how much of the performance risk we carry under that model.
CPLCost per lead
You pay whena prospect submits a lead that meets the criteria we agree up front.
- Financial services & insurance
- Education & admissions
- B2B pipeline
Risk on usOn you
CPACost per acquisition
You pay whena user completes the action you define — sign-up, install, trial or deposit.
- Apps & subscriptions
- Account openings
- Free-trial funnels
Risk on usOn you
CPSCost per sale
You pay whena tracked sale completes — as a fixed fee or a share of revenue.
- E-commerce & D2C
- Ticketed & travel bookings
- High-margin offers
Risk on usOn you
02Side by side
The same campaign, four invoices.
| Model | You pay when | Tracking we need | Best for | Risk on us |
|---|---|---|---|---|
| CPCCost per click | A real visitor clicks through to your landing page. | Click tracking or UTM-tagged landing page | Traffic & awareness with intent · Building retargeting pools · Testing new offers fast | ~25% |
| CPLCost per lead | A prospect submits a lead that meets the criteria we agree up front. | Form pixel, hosted form or lead postback | Financial services & insurance · Education & admissions · B2B pipeline | ~55% |
| CPACost per acquisition | A user completes the action you define — sign-up, install, trial or deposit. | Pixel, SDK event or server-to-server postback | Apps & subscriptions · Account openings · Free-trial funnels | ~75% |
| CPSCost per sale | A tracked sale completes — as a fixed fee or a share of revenue. | Purchase pixel or order-level postback | E-commerce & D2C · Ticketed & travel bookings · High-margin offers | ~90% |
03How a price is set
From your target to a rate card.
We do not quote a CPL from a price list. The rate comes from your funnel, your market and a short test.
- 01
Your target
You tell us the outcome and the most you can pay for it. A CPL of $45, a CPA of $120, a 4× ROAS.
- 02
Our forecast
We model the channels against that target using benchmarks for your vertical and geography, and say where it is realistic and where it is not.
- 03
A test budget
A bounded first phase proves the cost per outcome on real traffic before either side commits to volume.
- 04
The rate card
Once the number holds, the rate, the minimum and the definition of a valid outcome are written into the insertion order.
04Questions
Questions on pricing.
Something not covered? Ask in a brief →
What counts as a valid lead or sale?
Whatever we agree in writing before launch: required fields, geography, duplicates window, and any qualification step. Leads that fail the definition are credited back before the invoice.
Can we switch models mid-campaign?
Yes, at a reporting cycle. Many clients start on CPC or CPL to establish conversion rates and move to CPA or CPS once there is enough data to price it fairly.
Why does the rate go up further down the funnel?
Because the risk moves to us. On CPS we fund the clicks and the leads that do not turn into sales. The rate reflects that, and it is still usually cheaper than paying for traffic that does not convert.
Do you charge a management fee on top?
Outcome-priced campaigns are all-in: the rate is the price. Managed-spend campaigns in your own ad accounts are priced as a percentage of media or a flat retainer, and the media plan states which applies.
What are the minimums?
They vary by model, channel and market, and they are stated in every media plan. We do not publish a single number because a minimum that is right for US search is wrong for Indian email.
What number do you need to hit?
Tell us the target, whether that is a cost per lead, a cost per sale or a monthly volume, and you will get a media plan, a pricing model and a forecast you can hold us to.