Inboxes that opted in. Offers that convert.
We put your offer in front of permission-based email audiences in the US and India — segmented by interest, geography and recency — and price the campaign on the click, lead, action or sale it produces.
Spec sheetEmail · 01
- Pricing
- CPC · CPL · CPA · CPS
- Reported
- CTR · CPC · CPL · CVR
- Formats
- Dedicated sends, Newsletter placements, Co-registration, Promotional drops
- Markets
- United States · India
- Tracking
- Pixel, hosted form or server-to-server postback
What Email covers.
Permission-based audiences
Mailings go only to subscribers who opted in to receive offers, through publisher and partner audiences vetted for consent and list hygiene.
Dedicated sends & placements
Dedicated sends, newsletter placements and co-registration built around a single clear offer and a single clear action.
Audience segmentation
Audiences cut by geography, interest, demographic and engagement recency, so volume never comes at the cost of relevance.
Campaign optimization
Subject lines, from-names and creative variants proven on seed segments before a drop scales to the full audience.
Lead & sale generation
Clicks route to your landing page or a hosted form and are tracked to the lead or sale with a pixel or server-to-server postback.
Performance reporting
Delivered, clicked, converted — broken out by drop, segment and creative, in one report you can reconcile against your own data.
How an Email campaign is run.
- 01
Offer review
We check the offer, landing page and tracking before a single email is scheduled.
- 02
Audience match
Segments are selected for fit with your buyer, not for raw list size.
- 03
Seed test
Creative and subject variants run against small segments to find the winner.
- 04
Scale & rotate
Winning creative scales; fatigue is managed with rotation and frequency caps.
§ 03 · Compliance
Permission first. Every send.
- Opt-in audiences only — no purchased, rented-without-consent or scraped lists.
- Clear sender identification and a working unsubscribe on every message.
- Suppression lists honored across every drop, including your own.
- Aligned with CAN-SPAM in the US and applicable Indian law, including the DPDP Act, 2023.
- Authenticated sending with SPF, DKIM and DMARC.
Where Email earns its budget.
- Lead-generation offers
- E-commerce promotions
- Sign-up and trial funnels
- Regional launches in the US or India
Questions we get asked
Is this cold email to purchased lists?
No. Campaigns run only to audiences who opted in to receive offers. Every message carries sender identification and an unsubscribe, and suppression requests are honored across all drops.
Can we supply our own creative?
Yes. Send your HTML or brand assets and we will adapt them for deliverability and test subject lines around them. We can also produce creative from your brief.
How are conversions tracked?
Through a pixel on your thank-you page, a hosted form, or a server-to-server postback from your platform. We agree the definition of a valid lead or sale before launch.
Is there a minimum commitment?
Minimums depend on the pricing model and target geography. We include them in your media plan so there are no surprises.
Usually better together.
Meta
Facebook and Instagram campaigns built for leads and conversions, scaled only when the numbers allow it.
- Feed
- Stories
- Reels
- Carousel
Search
Google Ads and Microsoft Advertising, structured around buyer intent and bid to your target CPL or CPA.
- Search ads
- Performance Max
- Shopping
- Microsoft Search Network
Display
Banner, video and native placements across third-party sites and apps, with retargeting that brings visitors back.
- Banner (IAB sizes)
- Video
- Responsive display
- Native
Native
In-feed content units on publisher sites, tuned for click-through to advertorials, lead forms and offers.
- In-feed units
- Content recommendations
- Advertorials
- Pre-landers
Not sure which mix fits?Ask for a media plan →
Put a number on Email.
Tell us the outcome you need from Email and the cost you can afford for it. You will get a plan, a pricing model and a forecast before anything is committed.