Be the answer at the moment of intent.
Google Ads and Microsoft Advertising campaigns structured around what buyers actually type — keyword by keyword, query by query — and optimized against your cost-per-lead or cost-per-acquisition target.
Spec sheetSearch · 03
- Pricing
- CPC · CPL · CPA
- Reported
- CTR · CPC · CVR · CPA · ROAS
- Formats
- Search ads, Performance Max, Shopping, Microsoft Search Network
- Markets
- United States · India
- Tracking
- Pixel, hosted form or server-to-server postback
What Search covers.
Google Ads
Search campaigns built on tight intent groups, with Performance Max and Shopping used where they genuinely help.
Microsoft Advertising
Bing and the Microsoft Search Network — incremental intent that often converts at a lower cost than the same keywords on Google.
Keyword & intent mapping
Keywords grouped by intent stage, with query mining and negative-keyword hygiene so budget goes to buyers, not browsers.
Lead generation
Ads, extensions and landing pages aligned to a single action, with lead quality fed back into bidding where possible.
Conversion optimization
Offline conversion imports, value-based bidding and landing-page recommendations to improve the rate, not just the volume.
How a Search campaign is run.
- 01
Intent map
Keyword universe grouped by stage and value, with negatives defined on day one.
- 02
Build
Campaigns, ads and conversion actions set up against your target.
- 03
Query mining
Search terms reviewed continuously; waste is cut, winners are promoted.
- 04
Bid to target
Smart bidding steered to your CPL or CPA once conversion volume supports it.
Where Search earns its budget.
- High-intent lead generation
- Local and regional services
- E-commerce with Shopping feeds
- B2B demand capture
Questions we get asked
Why use Microsoft Ads as well as Google?
It reaches searchers Google does not, often at lower cost per click. For most lead-generation accounts it is incremental volume worth testing.
Can you work in our existing Google Ads account?
Yes. We audit what is there first, keep the conversion history and restructure only where it helps.
How do you protect lead quality?
By importing qualified-lead or sale data back into the platforms so bidding optimizes toward outcomes, not just form fills.
Usually better together.
Offer-led campaigns to permission-based audiences, priced on the response — not the send.
- Dedicated sends
- Newsletter placements
- Co-registration
- Promotional drops
Meta
Facebook and Instagram campaigns built for leads and conversions, scaled only when the numbers allow it.
- Feed
- Stories
- Reels
- Carousel
Display
Banner, video and native placements across third-party sites and apps, with retargeting that brings visitors back.
- Banner (IAB sizes)
- Video
- Responsive display
- Native
Native
In-feed content units on publisher sites, tuned for click-through to advertorials, lead forms and offers.
- In-feed units
- Content recommendations
- Advertorials
- Pre-landers
Not sure which mix fits?Ask for a media plan →
Put a number on Search.
Tell us the outcome you need from Search and the cost you can afford for it. You will get a plan, a pricing model and a forecast before anything is committed.