Last updated October 8, 2026
How consent works here
Analytics and advertising tags are loaded in a denied state until you accept them. If you choose “Essential only”, Google tags run in cookieless, consent-mode form and Meta and Microsoft tags are not loaded at all. You can change your choice at any time: .
What we use
| Name | Type | Purpose | Lifetime |
|---|---|---|---|
tww_consent | Essential | Remembers your cookie choice. | 12 months |
tww_fttww_lt | Essential | First and last campaign touch (UTM, referrer, click IDs) used to attribute a brief you submit. | 90 days |
tww_session | Essential | Landing page and pages viewed in the current browser session, sent with a brief. | Session |
cf_clearance__cf_bm | Essential | Cloudflare bot protection on the contact form. | Up to 1 year |
_ga_ga_* | Analytics | Google Analytics: distinguishes visitors and sessions. | Up to 2 years |
_gcl_au_gcl_aw | Advertising | Google Ads conversion measurement. | Up to 90 days |
_fbp_fbc | Advertising | Meta Pixel conversion measurement. | Up to 90 days |
_uetsid_uetvidMUID | Advertising | Microsoft Advertising conversion measurement. | Up to 13 months |
The tww_* entries are browser storage rather than cookies in the strict sense: they are never sent to our server on ordinary page views, only included with a brief you choose to submit.
Blocking cookies in your browser
Every browser lets you block or delete cookies in its settings. Blocking essential storage will not stop the site working, but the consent banner will reappear on each visit.
Contact
Questions: partners@thinkwideweb.com.