Your target. Our risk.
You know what a lead, a customer or a sale is worth to you. We build the plan to deliver them under that number, across four channels and two markets, and we price the campaign on what actually arrives.
Working with us
- Channels
- Email · Meta · Search · Display · Native
- Pricing
- CPC · CPL · CPA · CPS, or managed spend
- Markets
- United States · India
- Reporting
- Weekly, reconciled monthly
- Term
- Per insertion order, no lock-in
Everything in writing, before launch.
A written media plan first
Channel mix, pricing model, forecast ranges and tracking requirements, before you commit a dollar or a rupee.
One budget across four channels
Spend follows the cost per outcome, not a department. If Search is beating Meta this month, Search gets the money.
Outcomes defined, then metered
A valid lead, action or sale is agreed in writing. Each one is tracked with a pixel or postback you control.
Line-level reporting
Every lead, action or sale listed with your own IDs, weekly, with a monthly reconciliation against your CRM before invoicing.
A named team across two time zones
US and India coverage means the campaign is watched during your working day, not just ours.
Five steps. No surprises.
- 01
Brief
Share your goal, target cost, geography and budget. We ask about the offer, the funnel and what a good customer looks like.
- 02
Media plan
You get a channel mix, pricing model, forecast ranges and the tracking we need, in writing, before anything is committed.
- 03
Tracking & launch
Pixels or postbacks are verified end-to-end with test conversions. Then campaigns go live.
- 04
Optimize
Creative, audiences, placements and bids are adjusted against your target, with reporting on the cadence you choose.
- 05
Scale
Budget moves to what is working, across channels, while the cost per outcome holds.
Where outcome pricing works.
Financial services & insurance
Qualified applications and quote requests
CPLCPAEducation & e-learning
Enquiries, admissions and course sign-ups
CPLCPAE-commerce & D2C
First orders and repeat purchases
CPCCPSSaaS & B2B software
Demo requests and free trials
CPLCPAHealth & wellness
Consultations and subscriptions
CPLCPSTravel & hospitality
Bookings and package enquiries
CPCCPSReal estate
Site-visit and brochure requests
CPLApps & gaming
Installs, registrations and first deposits
CPABefore you brief us.
Do we need our own landing page?
It helps, and we will review it before launch. If you do not have one, we can host a form or build a simple pre-lander for the campaign.
Who owns the ad accounts and the data?
Managed-spend campaigns run in your accounts and you keep everything. Outcome-priced campaigns run in ours, and you receive every lead and sale record with full attribution.
How quickly can a campaign start?
Search and Meta can go live within days of tracking being verified. Email and Native need a creative and offer review first, which usually adds a week.
Is there a long-term contract?
No. Campaigns run on insertion orders with a defined period and budget. Renewal is a decision made on the numbers.
What number do you need to hit?
Tell us the target, whether that is a cost per lead, a cost per sale or a monthly volume, and you will get a media plan, a pricing model and a forecast you can hold us to.