Feed, Stories, Reels. Paid for by the result.
Facebook and Instagram campaigns built for leads and sales — structured creative testing, a clean audience architecture and budgets that grow only when cost-per-result says they should.
Spec sheetMeta · 02
- Pricing
- CPC · CPL · CPA
- Reported
- CTR · CPC · CPL · CPA · ROAS
- Formats
- Feed, Stories, Reels, Carousel, Instant Forms
- Markets
- United States · India
- Tracking
- Pixel, hosted form or server-to-server postback
What Meta covers.
Facebook & Instagram advertising
Placements across Feed, Stories and Reels, with creative cut to each format instead of one asset stretched everywhere.
Lead-gen & conversion campaigns
Instant Forms with qualifying questions, or conversion campaigns optimized against pixel and Conversions API events.
Broad, audience & retargeting strategy
Broad targeting where the algorithm has signal, defined audiences where it does not, and retargeting to recover the visitors who left.
Creative testing
Hooks, angles and formats tested in a structured way. Winners are iterated, not just re-run until they fatigue.
Campaign scaling
Budget increases and new audiences are added only after results are stable, so growth never comes at the expense of your cost per lead.
How a Meta campaign is run.
- 01
Signal check
Pixel, Conversions API and event priorities verified before spend.
- 02
Creative matrix
A defined set of hooks and formats goes live against a fixed audience structure.
- 03
Read & cut
Losers paused on agreed thresholds; winners get iterations.
- 04
Scale
Budget climbs in controlled steps while cost-per-result holds.
Where Meta earns its budget.
- Lead generation at volume
- App installs and sign-ups
- D2C product launches
- Retargeting site visitors
Questions we get asked
Do you run campaigns in our ad account or yours?
Either can work. It depends on the commercial model — outcome-priced campaigns often run on our side, managed-spend campaigns in your Business Manager. The media plan states which.
Do we need the Conversions API?
It is strongly recommended. Browser-only tracking misses conversions, and the algorithm optimizes on what it can see. We can help set it up.
How much creative do we need?
Enough to test several distinct angles. If you do not have it, we can produce static and short-form variants from your brand assets.
Usually better together.
Offer-led campaigns to permission-based audiences, priced on the response — not the send.
- Dedicated sends
- Newsletter placements
- Co-registration
- Promotional drops
Search
Google Ads and Microsoft Advertising, structured around buyer intent and bid to your target CPL or CPA.
- Search ads
- Performance Max
- Shopping
- Microsoft Search Network
Display
Banner, video and native placements across third-party sites and apps, with retargeting that brings visitors back.
- Banner (IAB sizes)
- Video
- Responsive display
- Native
Native
In-feed content units on publisher sites, tuned for click-through to advertorials, lead forms and offers.
- In-feed units
- Content recommendations
- Advertorials
- Pre-landers
Not sure which mix fits?Ask for a media plan →
Put a number on Meta.
Tell us the outcome you need from Meta and the cost you can afford for it. You will get a plan, a pricing model and a forecast before anything is committed.